Non Alcoholic Wine Is Here To Stay

French Bloom Le Blanc and Le Rosรฉ. French Bloom, started by Champagne industry vets, had a 30% stake acquired by LVMH in 2024.

๐ŸŒŸ The Non-Alcoholic Beverage Sector Is Booming! ๐ŸŒŸ

The rise of the sober curious movement and a growing focus on health-conscious living have propelled the non-alcoholic beverage market to unprecedented heights. One standout category? Non-alcoholic wine.

Hereโ€™s what the data shows:


๐Ÿ“ˆ The global non-alcoholic wine market was valued at $2.26 billion in 2023 and is projected to grow at a CAGR of 7.9% through 2030. (Source: Grand View Research)


๐Ÿ’ต In the U.S. alone, sales of non-alcoholic wine hit $52.04 million, a 23.2% year-over-year increase. (Source: NielsenIQ)


๐ŸŒ By 2034, the market is expected to surge to $6.94 billion, growing at a CAGR of 10.4%. (Source: Fact.MR)

Whatโ€™s driving this? Consumers want sophisticated alternatives that align with their wellness goals, and premium brands are rising to meet this demand. Enter French Bloom, the luxury non-alcoholic sparkling wine thatโ€™s redefining what alcohol-free can mean. With LVMH acquiring a 30% stake, French Bloom is cementing its place as the leader in premium zero-proof wines, offering a level of elegance and taste that rivals traditional options. (Source: WSJ)

This is more than a trend โ€” itโ€™s a movement reshaping the beverage industry. Whether youโ€™re part of the sober curious community, prioritizing health, or simply exploring mindful drinking, the non-alcoholic sector is here to stay โ€” and grow.

Letโ€™s raise a glass (non-alcoholic, of course ๐Ÿพ) to innovation, inclusivity, and a market full of opportunity!

Matthew Uva

Matt Uva is a wine educator and industry veteran based in Orlando, Florida, with over 25 years of experience in wine sales, distribution, and guided tastings. He has worked with top-tier restaurants, boutique importers, and family-run producers across the U.S. and Europe. As the founder of Ghosts in the Cellar, Matt helps both consumers and professionals deepen their understanding of terroir, winemaking, and wine service through education, events, and digital content.

https://www.ghostsinthecellar.com/
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