Matt Uva is a 25‑year wine industry vet based in Orlando, FL. He works as a sales representative for Monsieur Touton Selection, is the founder of Ghosts in the Cellar, a wine consultancy and content platform focused on terroir‑driven education and digital strategy. He serves on the board of the Alliance of Sommeliers, runs Wine 101 courses and in‑home tastings, and builds social‑media and member experiences around re‑mystifying wine. Outside of wine, he’s an avid gardener and bird‑watcher, and a novelist developing a horror story set on conserved ranch land.